What is Total Addressable Market Let’s say you’re a product innovator with a great idea for a startup. Or you’re a product manager working on a potential opportunity that your group can pursue. Through disciplined qualitative and quantitative research with potential customers, you’ve continued to validate your idea. You’re convinced that there are key...
If you’re a product innovator or a marketer, especially in a new space, you need to have a passionate and sustained obsession with researching and understanding your target users. Why and when do we need quantitative research When you begin to validate your opportunity hypothesis, getting to know your users’ needs (including the latent ones),...
Anything that won’t sell, I don’t want to invent. Thomas A. Edison. People don’t want to buy a quarter-inch drill. They want a quarter-inch hole! Harvard Business School Professor Theodore Levitt Why is market and user research necessary? From inventing light bulbs, changing names of football teams, to testing out reception of Super Bowl commercials, to deciding features in a new car...
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