Importance of understanding user needs The quote above by Henry Ford is used often in business and strategy discussions. But it can also be misinterpreted in the context of product innovation and management. A lot of product teams treat this as a suggestion that we don’t need to talk to customers because they don’t truly...
A Ferrari doesn’t work as the car of choice for a suburban family of 6 and a rich celebrity will most likely not buy a regular Hyundai. Facebook is used by 68% of people in the age group of 50-64 years, however, the usage of Instagram (which is also part of the Facebook family of...
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